{"id":126504,"date":"2026-09-18T16:11:16","date_gmt":"2026-09-18T14:11:16","guid":{"rendered":"https:\/\/ledco.sk\/ledco-v-hospodarskych-novinach-profesionalni-osvetleni-prodejen-uz-v-roce-2011\/"},"modified":"2026-09-18T16:11:16","modified_gmt":"2026-09-18T14:11:16","slug":"ledco-v-hospodarskych-novinach-profesionalni-osvetleni-prodejen-uz-v-roce-2011","status":"publish","type":"post","link":"https:\/\/ledco.sk\/cs\/ledco-v-hospodarskych-novinach-profesionalni-osvetleni-prodejen-uz-v-roce-2011\/","title":{"rendered":"LEDCO v Hospod\u00e1\u0159sk\u00fdch novin\u00e1ch \u2013 profesion\u00e1ln\u00ed osv\u011btlen\u00ed prodejen u\u017e v roce 2011"},"content":{"rendered":"\n<p class=\"wp-block-paragraph\"><strong>Sv\u011btlo nen\u00ed jen technickou sou\u010d\u00e1st\u00ed prostoru. Dok\u00e1\u017ee ovlivnit jeho atmosf\u00e9ru, zp\u016fsob, jak\u00fdm vn\u00edm\u00e1me vystaven\u00e9 produkty, v\u011brnost barev i celkov\u00fd z\u00e1\u017eitek z\u00e1kazn\u00edka. O t\u011bchto t\u00e9matech jsme v LEDCO mluvili u\u017e v dob\u011b, kdy byla profesion\u00e1ln\u00ed LED technologie teprve na za\u010d\u00e1tku sv\u00e9ho v\u00fdrazn\u00e9ho rozvoje.<\/strong><\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Jedn\u00edm z d\u016fkaz\u016f je \u010dl\u00e1nek Hospod\u00e1\u0159sk\u00fdch novin <strong>\u201eVhodn\u00e9 osv\u011btlen\u00ed zatraktivn\u00ed zbo\u017e\u00ed\u201c<\/strong>, publikovan\u00fd v roce 2011, ve kter\u00e9m byl mezi odborn\u00edky na osv\u011btlen\u00ed osloven tak\u00e9 <strong>Milan Kova\u010di\u010d ze spole\u010dnosti LEDCO<\/strong>.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Pro n\u00e1s je tento \u010dl\u00e1nek zaj\u00edmav\u00fd i s odstupem let. Ukazuje, \u017ee t\u00e9mata, kter\u00fdm se v\u011bnujeme dnes \u2013 kvalita sv\u011btla, energetick\u00e1 efektivita, sv\u011bteln\u00fd design \u010di vhodn\u00fd v\u00fdb\u011br sv\u00edtidel podle charakteru prostoru \u2013 byla sou\u010d\u00e1st\u00ed na\u0161\u00ed pr\u00e1ce u\u017e v po\u010d\u00e1tc\u00edch v\u00fdrazn\u011bj\u0161\u00edho n\u00e1stupu LED technologie.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Sv\u011btlo jako n\u00e1stroj prodeje<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Hospod\u00e1\u0159sk\u00e9 noviny se v \u010dl\u00e1nku v\u011bnovaly p\u0159edev\u0161\u00edm osv\u011btlen\u00ed maloobchodn\u00edch prostor.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Spr\u00e1vn\u011b navr\u017een\u00e9 osv\u011btlen\u00ed prodejny toti\u017e nem\u00e1 zajistit pouze dostatek sv\u011btla pro orientaci. Jeho \u00fakolem je vytvo\u0159it vhodnou atmosf\u00e9ru, pracovat s pozornost\u00ed z\u00e1kazn\u00edka a zv\u00fdraznit vlastnosti vystaven\u00e9ho produktu.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Rozd\u00edl mezi kvalitn\u00edm a nevhodn\u00fdm osv\u011btlen\u00edm se m\u016f\u017ee projevit nap\u0159\u00edklad ve vn\u00edm\u00e1n\u00ed:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>barev textilu a materi\u00e1l\u016f,<\/li>\n\n\n\n<li>lesku a povrch\u016f v\u00fdrobk\u016f,<\/li>\n\n\n\n<li>kontrastu produkt\u016f v\u016f\u010di okol\u00ed,<\/li>\n\n\n\n<li>atmosf\u00e9ry prodejny,<\/li>\n\n\n\n<li>vizu\u00e1ln\u00edho komfortu z\u00e1kazn\u00edka,<\/li>\n\n\n\n<li>i samotn\u00e9 atraktivity vystaven\u00e9ho zbo\u017e\u00ed.<\/li>\n<\/ul>\n\n\n\n<p class=\"wp-block-paragraph\">Pr\u00e1v\u011b kombinace <strong>z\u00e1kladn\u00edho a akcentn\u00edho osv\u011btlen\u00ed<\/strong> byla jedn\u00edm z hlavn\u00edch t\u00e9mat \u010dl\u00e1nku.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Dnes je tento princip zcela p\u0159irozenou sou\u010d\u00e1st\u00ed profesion\u00e1ln\u00edho n\u00e1vrhu retailov\u00e9ho osv\u011btlen\u00ed. V roce 2011 v\u0161ak \u0161lo o obdob\u00ed, kdy se mo\u017enosti LED technologie teprve za\u010d\u00ednaly v\u00fdrazn\u011bji prosazovat v komer\u010dn\u00edch aplikac\u00edch.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">LED technologie a energetick\u00e9 \u00faspory<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Jedn\u00edm z t\u00e9mat, ke kter\u00fdm se v \u010dl\u00e1nku vyjad\u0159oval Milan Kova\u010di\u010d ze spole\u010dnosti LEDCO, byla energetick\u00e1 efektivita.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">U\u017e tehdy jsme upozor\u0148ovali na potenci\u00e1l p\u0159echodu z energeticky n\u00e1ro\u010dn\u00fdch sv\u011bteln\u00fdch zdroj\u016f na LED technologii.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Od roku 2011 pro\u0161la LED technologie obrovsk\u00fdm v\u00fdvojem. Zv\u00fd\u0161ila se sv\u011bteln\u00e1 \u00fa\u010dinnost, kvalita sv\u011btla, \u017eivotnost i mo\u017enosti regulace. Z\u00e1rove\u0148 se zm\u011bnily ceny technologie, energetick\u00e9 n\u00e1klady a ekonomika jednotliv\u00fdch projekt\u016f.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Historick\u00e9 \u00fadaje o procentu\u00e1ln\u00edch \u00faspor\u00e1ch nebo n\u00e1vratnosti investice proto nelze automaticky p\u0159en\u00e1\u0161et na dne\u0161n\u00ed projekty.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>Princip v\u0161ak z\u016fst\u00e1v\u00e1 stejn\u00fd:<\/strong> kvalitn\u00ed sv\u011bteln\u00fd n\u00e1vrh mus\u00ed posuzovat nejen p\u0159\u00edkon sv\u00edtidel, ale cel\u00fd syst\u00e9m \u2013 po\u017eadovanou osv\u011btlenost, optiku, distribuci sv\u011btla, \u00fa\u010dinnost, zp\u016fsob \u0159\u00edzen\u00ed i re\u00e1lnou dobu provozu.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">CRI a v\u011brnost barev jsme \u0159e\u0161ili u\u017e v roce 2011<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Dal\u0161\u00edm t\u00e9matem \u010dl\u00e1nku byla kvalita pod\u00e1n\u00ed barev.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Hospod\u00e1\u0159sk\u00e9 noviny p\u0159i tomto t\u00e9matu citovaly LEDCO tak\u00e9 v souvislosti s <strong>CRI \u2013 Color Rendering Index<\/strong>, tedy indexem pod\u00e1n\u00ed barev.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">V prodejn\u00e1ch s m\u00f3dou, textilem, n\u00e1bytkem, potravinami nebo materi\u00e1ly m\u016f\u017ee m\u00edt spektr\u00e1ln\u00ed kvalita sv\u011btla z\u00e1sadn\u00ed vliv na to, jak z\u00e1kazn\u00edk produkt vn\u00edm\u00e1.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">A pr\u00e1v\u011b tato oblast je aktu\u00e1ln\u00ed i dnes.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Modern\u00ed n\u00e1vrh osv\u011btlen\u00ed se proto neomezuje na \u00fadaje <strong>W a lm<\/strong>. U profesion\u00e1ln\u00edho projektu sledujeme tak\u00e9 parametry jako:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>CRI a kvalita pod\u00e1n\u00ed barev,<\/li>\n\n\n\n<li>teplota chromati\u010dnosti,<\/li>\n\n\n\n<li>konzistence barvy sv\u011btla,<\/li>\n\n\n\n<li>optika a vyza\u0159ovac\u00ed \u00fahel,<\/li>\n\n\n\n<li>osln\u011bn\u00ed,<\/li>\n\n\n\n<li>po\u017eadovan\u00e1 osv\u011btlenost,<\/li>\n\n\n\n<li>sv\u011bteln\u00fd kontrast,<\/li>\n\n\n\n<li>regulace a \u0159\u00edzen\u00ed osv\u011btlen\u00ed,<\/li>\n\n\n\n<li>energetick\u00e1 efektivita.<\/li>\n<\/ul>\n\n\n\n<p class=\"wp-block-paragraph\">V\u00fdb\u011br kvalitn\u00edho sv\u00edtidla je v\u017edy v\u00fdsledkem posouzen\u00ed v\u00edce parametr\u016f, ne jedin\u00e9ho \u010d\u00edsla v technick\u00e9m listu.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Ne ka\u017ed\u00e9 sv\u011btlo m\u00e1 stejn\u00fd \u00fakol<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Jedna z my\u0161lenek \u010dl\u00e1nku Hospod\u00e1\u0159sk\u00fdch novin z\u016fst\u00e1v\u00e1 mimo\u0159\u00e1dn\u011b aktu\u00e1ln\u00ed i po letech: <strong>sv\u011btlo je t\u0159eba vyb\u00edrat podle toho, \u010deho m\u00e1 v prostoru dos\u00e1hnout.<\/strong><\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Jin\u00fd typ osv\u011btlen\u00ed pot\u0159ebuje supermarket, jin\u00fd prodejna m\u00f3dy, showroom, klenotnictv\u00ed, kancel\u00e1\u0159 nebo v\u00fdrobn\u00ed hala.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">U maloobchodn\u00edch prostor m\u016f\u017ee b\u00fdt c\u00edlem nap\u0159\u00edklad:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>zv\u00fdrazn\u011bn\u00ed konkr\u00e9tn\u00edch produkt\u016f,<\/li>\n\n\n\n<li>vytvo\u0159en\u00ed hierarchie prostoru,<\/li>\n\n\n\n<li>p\u0159esn\u00e9 pod\u00e1n\u00ed barev,<\/li>\n\n\n\n<li>vysok\u00fd vizu\u00e1ln\u00ed komfort,<\/li>\n\n\n\n<li>flexibilita p\u0159i zm\u011bn\u011b dispozice,<\/li>\n\n\n\n<li>nebo sn\u00ed\u017een\u00ed spot\u0159eby energie.<\/li>\n<\/ul>\n\n\n\n<p class=\"wp-block-paragraph\">Pr\u00e1v\u011b schopnost spojit technick\u00e9 parametry sv\u00edtidel s re\u00e1ln\u00fdm vyu\u017eit\u00edm prostoru odli\u0161uje sv\u011bteln\u00fd projekt od jednoduch\u00e9ho rozm\u00edst\u011bn\u00ed sv\u00edtidel podle p\u016fdorysu.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Od roku 2011 se technologie zm\u011bnila. Principy kvalitn\u00edho osv\u011btlen\u00ed ne.<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">LED technologii, kterou jsme pou\u017e\u00edvali p\u0159ed patn\u00e1cti lety, lze s dne\u0161n\u00edmi produkty srovn\u00e1vat jen velmi obt\u00ed\u017en\u011b.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Dnes m\u00e1me k dispozici v\u00fdrazn\u011b \u00fa\u010dinn\u011bj\u0161\u00ed LED zdroje, kvalitn\u011bj\u0161\u00ed optiku, p\u0159esn\u011bj\u0161\u00ed pod\u00e1n\u00ed barev, digit\u00e1ln\u00ed \u0159\u00edzen\u00ed, DALI, Casambi a dal\u0161\u00ed inteligentn\u00ed syst\u00e9my, pokro\u010dil\u00e9 stm\u00edv\u00e1n\u00ed \u010di automatickou regulaci podle denn\u00edho sv\u011btla a p\u0159\u00edtomnosti lid\u00ed.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Navzdory technologick\u00e9mu pokroku z\u016fst\u00e1v\u00e1 z\u00e1klad stejn\u00fd:<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>dobr\u00e9 osv\u011btlen\u00ed vznik\u00e1 spr\u00e1vnou kombinac\u00ed sv\u011bteln\u011b-technick\u00e9ho n\u00e1vrhu, kvalitn\u00edch komponent\u016f, znalosti prostoru a zku\u0161enost\u00ed s jejich praktick\u00fdm pou\u017eit\u00edm.<\/strong><\/p>\n\n\n\n<p class=\"wp-block-paragraph\">A pr\u00e1v\u011b na tomto principu stav\u00edme v LEDCO dodnes.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">V\u00edce ne\u017e patn\u00e1ct let zku\u0161enost\u00ed s profesion\u00e1ln\u00edm osv\u011btlen\u00edm<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Kdy\u017e se dnes d\u00edv\u00e1me na \u010dl\u00e1nek Hospod\u00e1\u0159sk\u00fdch novin z roku 2011, nevn\u00edm\u00e1me ho jen jako historickou medi\u00e1ln\u00ed zm\u00ednku.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Je to jedna z mnoha zast\u00e1vek na cest\u011b LEDCO v oblasti profesion\u00e1ln\u00edho osv\u011btlen\u00ed.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Za roky na\u0161\u00ed pr\u00e1ce jsme pro\u0161li od za\u010d\u00e1tk\u016f profesion\u00e1ln\u00ed LED technologie p\u0159es n\u00e1vrhy a realizace osv\u011btlen\u00ed a\u017e po komplexn\u00ed sv\u011bteln\u011b-technick\u00e9 projekty, inteligentn\u00ed \u0159\u00edzen\u00ed, elektroinstalace a vlastn\u00ed \u0159e\u0161en\u00ed.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Spole\u010dn\u00fdm jmenovatelem z\u016fst\u00e1v\u00e1 <strong>sv\u011btlo a snaha navrhovat ho tak, aby v konkr\u00e9tn\u00edm prostoru d\u00e1valo smysl.<\/strong><\/p>\n\n\n\n<h3 class=\"wp-block-heading\">P\u016fvodn\u00ed \u010dl\u00e1nek<\/h3>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>Hospod\u00e1\u0159sk\u00e9 noviny \/ HNonline<\/strong><br><strong>Vhodn\u00e9 osv\u011btlen\u00ed zaatraktivn\u00ed zbo\u017e\u00ed<\/strong><br>Rok vyd\u00e1n\u00ed: <strong>2011<\/strong><\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><a href=\"https:\/\/hnonline.sk\/dennik\/b2b\/468417-vhodne-osvetlenie-zaatraktivni-tovar\">P\u016fvodn\u00ed \u010dl\u00e1nek je st\u00e1le dostupn\u00fd v online archivu Hospod\u00e1\u0159sk\u00fdch novin.<\/a><\/p>\n\n\n\n<hr class=\"wp-block-separator has-alpha-channel-opacity\"\/>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>LEDCO s.r.o.<\/strong><br>Profesion\u00e1ln\u00ed osv\u011btlen\u00ed \u2022 sv\u011bteln\u011b-technick\u00e9 projekty \u2022 inteligentn\u00ed \u0159\u00edzen\u00ed \u2022 realizace<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Pokud \u0159e\u0161\u00edte osv\u011btlen\u00ed prodejny, showroomu, administrativn\u00edho, v\u00fdrobn\u00edho nebo jin\u00e9ho profesion\u00e1ln\u00edho prostoru, navrhneme \u0159e\u0161en\u00ed od sv\u011bteln\u011b-technick\u00e9ho projektu a\u017e po dod\u00e1vku a realizaci.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>O profesion\u00e1ln\u00edm osv\u011btlen\u00ed, energetick\u00fdch \u00faspor\u00e1ch a kvalit\u011b sv\u011btla jsme pro Hospod\u00e1\u0159sk\u00e9 noviny hovo\u0159ili u\u017e v roce 2011. Mnoh\u00e9 z princip\u016f, kter\u00e9 LEDCO prosazovalo v za\u010d\u00e1tc\u00edch LED technologie, z\u016fst\u00e1vaj\u00ed z\u00e1kladem kvalitn\u00edho sv\u011bteln\u00e9ho n\u00e1vrhu dodnes.<\/p>\n","protected":false},"author":3,"featured_media":126470,"comment_status":"open","ping_status":"open","sticky":false,"template":"page_container.php","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[195,284],"tags":[],"class_list":["post-126504","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-napsali-o-nas","category-novinky-cs"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.1 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>LEDCO v Hospod\u00e1\u0159sk\u00fdch novin\u00e1ch: osv\u011btlen\u00ed prodejen<\/title>\n<meta name=\"description\" content=\"Hospod\u00e1\u0159sk\u00e9 noviny u\u017e v roce 2011 citovaly LEDCO jako odborn\u00edka na LED 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